Episode 6: Selling The Plan And Having “Superheroes Sidekick”: Meet Max Traylor, The Productized Consulting Expert Who Makes $300,000 Working 20 Hours A Week While Taking Every Fourth Month Off To Play Golf

The Six Figure Entrepreneur Podcast is super excited to host Max Traylor.

Max helps consultants focus, simplify their offering and charge a premium. He helps brilliant people turn their unique knowledge into repeatable (productized) consulting services.

Max grew up with a “digital, scalable, residual” business mantra and applied that mindset to help brilliant people break through the “time for dollars” plateau.

His clients call him an “idea guy,” a business coach, a thinking partner, and a product creator. He helps agencies productize their consulting services and do other things better, too. And he always enjoys golf and a good beer.

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In this episode of The Six Figure Entrepreneur Podcast, Mayowa Ajisafe, host of The Six Figure Entrepreneur Podcast, sit down virtually with Max to share the stories of his amazing entrepreneurial journey.

Here’s a Glimpse of What You’ll Hear:

  • How Max got started as an entrepreneur.
  • The need for consultants to not rely so much on inbound leads to build a predictable stream of clients and customers.
  • Why consultants should not sell what they do but charge more for what they know – sell the plan.
  • How consultants and coaches can build a consistent stream of clients and customers by creating content with them in a non-pushy way.
  • How to overcome impostor syndrome.
  • How having a “Superhero Sidekick” and playing golf has helped make him more money in his business
  • Why his book – Agency Survival Guide, has been his best sales tool and how it has impacted his business In a gig way.
  • His best tip for entrepreneurs

Resources Mentioned In This Episode

Max’s Website

Max’s Book – Max Traylor’s Agency Survival Guide

Max’s Podcast –  Beers With Max!

Max’s Book On Amazon

Max On Linkedin

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth by David C. Baker

The Ultimate Sales Revolution: Sell Differently. Change The World by Steve Lishansky

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The Book Cot founder, Mayowa Ajisafe, has been in the book publishing space and advising about book publishing since 2014.

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